As our art form grows it exciting to witness more and more people seeing the commercial appeal of light painting. Recently I shared Darren Pearson’s light painting animation that is currently being featured in Honda’s new ad campaign, now I have the pleasure to share with you another fantastic Ad campaign featuring the work of LAPP founder and all around light painting master JanLeonardo. JanLeonardo’s work is being featured in a global advertising campaign by electronic manufacturer Lenovo! JanLeonardo’s futuristic LightArt-Photography with the sleek design of Lenovo electronics is the perfect fit. Check out some of the images and the short interview with JanLeonardo below ↓↓↓↓↓.

LPP ∇ JanLeonardo the images for the new Lenovo ad campaign look incredible, how did this project happen?
JL ∇ In July 2013 I published an article about my LightArt-Photography in the largest Chinese Photography Magazine “Popular Photography”. The management from Lenovo saw this article and representative from an American advertising agency reached out and contacted me.

LPP ∇ Did you create any special images just for them or did Lenovo select from images that you had already created?
JL ∇ Lenovo acquired publication rights to existing images, but in the future we extend the cooperation.

LPP ∇ Where did you see the first AD with your light painting in it?
JL ∇ I saw videos from the CES and in the background I saw my pictures on the wall. This was an amazing moment for me. I worked since 2007 very hard for this success.

LPP ∇ How long was it before the first contact that you saw your light paintings being used in ads?
JL ∇ We negotiated three month before I saw the Advertising results on the CES. The CES Las Vegas is the biggest international electronics exhibition.

LPP ∇ Where are the images being used?
JL ∇ It’s an international, world wide advertising campaign in internet, print, exhibitions, and wall advertisements.

LPP ∇ That is incredibly exciting! Congratulations your light painting work is mind blowing and I can’t wait to see whats next!

JL ∇ Thank you.

To see more of JanLeonardo’s incredible light painting work check out his LPP profile here and his website www.lightart-photography.de

Are you F!@#ing kidding me, light painting in space now… Mr. Darren Pearson sent me a heads up to this story today and when I saw it I about fell out of my chair. The above image is a Tweet from Koichi Wakata, a JAXA Astronaut light painting on The International Space station! Yes I said LIGHT PAINTING ON THE INTERNATIONAL SPACE STATION! The even crazier news is that this is not the first, or even second time light paintings have been created in SPACE its actually the third. JAXA, the Japanese version of NASA, has been conducting these light painting experiments since 2009 with the first project of its kind called “Spiral Top” developed by Dr.Takuro Osaka. Spiral Top was classified as an “Art Project” and it’s mission was “to produce light arts using a spinning top that has arms illuminating with LED point light sources” these first space light paintings were created April 30th, 2009. See Image Below.

The second of these light painting projects was called “Auroral Oval Spiral Top” it was performed on May 12, 2011 and its mission was to use long exposure photography and “a spinning top that has arms illuminating with LED linear light sources and point light sources”. The various movements of the spinning top floating in microgravity was used to show “aurora-like light traces”. See Below

All I can say is Japan, JAXA, and Mr. Koichi Wakata your awesome. Thank you for taking light painting out of this world!

Day time light painting anyone… Very rarely do we post products but this one could be pretty awesome for light painting photography. This new Tiffen ND Filter blocks 10 stops with no color change. hmmmm the possibilities.

Tiffen has just announced the Tiffen ND 3.0, a new 10-stop neutral density filter, which will be shown off at the company’s booth C9143 at CES 2014 in Las Vegas. The Tiffen ND 3.0 will block ten stops of light from entering the lens, making the use of wide apertures as well as long exposures possible even in bright light. In the press release, Tiffen claims that with this filter, no color changes will occur.

The Tiffen ND 3.0 will be available in sizes ranging from 52mm to 82mm. Pricing and availability have not been announced thus far.

Via Phoblographer