Julien Breton’s and Cisco and Will from Studio-LightPainting are three remarkable light painting artists. Julien’s Light Calligraphy work is incredible. He has mastered the syle and his spacial awareness while creating his work is pretty astounding. Cisco and Will are not only talented light artists themselves they have also created a very innovative system that allows for light painting work to be viewed and recorded in real time in the highest quality! (Check out the video at the bottom)
Recently the Morocco based advertising agency Billy & The Kid teamed up with Julien Breton, Cisco and Will to create “a global and integrated advertising campaign based on real-time light painting calligraphy for Ingelec, the leading Moroccan brand in electric goods and home appliances.”
Billy & The Kid said this about the project;
“We were looking for a never-before-seen creative approach in a category too often neglected by advertising agencies. So when we discovered the work of Julien Breton and Cisco et William (studio lightpainting), we immediately knew we had found something awesome!” proudly says Christian Penichou, Executive Creative Director at Billy & The Kid.
“The strength of this idea lies in Light Painting’s ability to live on every media. Tv commercials, viral videos, outdoors, newspaper and magazines, we even created a mobile app and augmented reality press ads. We were literally everywhere!” explains Jonathan Lereculeur, Executive Creative Director at Billy & The Kid.
“It’s the kind of idea that speaks to the heart of all. It takes its inspiration in one of the greatest form of artistic expression in Arabic culture: Calligraphy. And thanks to Julien’s and SLP’s technological skills, it led to the perfect balance between tradition and innovation.” concludes Christian Penichou.
I reached out to Julien, Cisco and Will to find out more about the project!
LPP ∇ Hi guys congratulations on the completion of the campaign for Ingelec! It beautiful work can you tell me how did this project take shape? How were you approached and how did they find your work?
Julien ∇ We were approached by the advertising Agency. They saw a video of my light calligraphy artwork, they called me and told me about the project so I said “Yes, and it’s time to try to work in Real time video…”, I asked Cisco and Will if they will be interested they were onboard and so the history started.
LPP ∇ Where did the shoot take place and how many nights did it take to complete the project?
Will ∇ The shoot took place in Morocco. We shot for two nights, one night in Casablanca and two nights in Essaouira.
LPP ∇ What was the most challenging aspect of the shoot?
Julien ∇ For me, the most challenging was to work with a feedback screen. I am used to do light-painting since 10 years and my brain is tottaly formated to have no feedback… But sure, it’s easier in this way than the other. It allows to me to created exactly as in front of a paper. You can see what you are doing in real time, so the possibilities are huge.
Will ∇ To work in the dunes with the wind/sand in Essaouira was the most difficult challenge for me.
LPP ∇ What do you feel was the best part of the shoot?
Julien ∇ For me, in the Hotel in Essaouira (the last spot we did). After working for a week to understand correctly how the system works and after a crazy night in the sand and the cold, it was nice to be light painting in the hotel.
Will ∇ The meeting with the team, their professionalism and the end of the Essaouira’s shoot was the best part!
LPP ∇ Can you tell me more about software you were using, it is your own system correct?
Will ∇ Yes, It’s a software I developed since 2011 alone and then since 2014 with Studio Light Painting. We try to push the quality up and find other ways to interact with the light. 4K, stereoscopy, video mapping, FX are some of what we are working on. The software is in constant evolution.
Cisco ∇ William is my associate on light painting studio we have together is invented image processing system continues … This is not just a software but a complete system.
LPP ∇ So everything we see in the video is really happening in real time and being recorded in 4K, the traces of light created are not created in post production?
Will ∇ All of our work is in process in real time, no post production!
LPP ∇ Do you have plans for any new Live Light Painting projects?
Julien ∇ Sure, create a 10 minutes live performance to start and maybe after adding dancers.
LPP ∇ Is there anyway for other light painters to have access to the Live Light Painting software?
Will ∇ Our goal is not to sell this software, there is free softwares, or not free, since long years. We want to improve it again and again by meeting artists, making performances with them, creating shows, exploring new technology…
Again congratulations on a great project and the software looks incredible can’t wait to see what you guy work on next!
From more check out the making of video below and also check out Julien’s website Kaalam and Studio-LightPainting.
