As our art form grows it exciting to witness more and more people seeing the commercial appeal of light painting. Recently I shared Darren Pearson’s light painting animation that is currently being featured in Honda’s new ad campaign, now I have the pleasure to share with you another fantastic Ad campaign featuring the work of LAPP founder and all around light painting master JanLeonardo. JanLeonardo’s work is being featured in a global advertising campaign by electronic manufacturer Lenovo! JanLeonardo’s futuristic LightArt-Photography with the sleek design of Lenovo electronics is the perfect fit. Check out some of the images and the short interview with JanLeonardo below ↓↓↓↓↓.
LPP ∇ JanLeonardo the images for the new Lenovo ad campaign look incredible, how did this project happen?
JL ∇ In July 2013 I published an article about my LightArt-Photography in the largest Chinese Photography Magazine “Popular Photography”. The management from Lenovo saw this article and representative from an American advertising agency reached out and contacted me.
LPP ∇ Did you create any special images just for them or did Lenovo select from images that you had already created?
JL ∇ Lenovo acquired publication rights to existing images, but in the future we extend the cooperation.
LPP ∇ Where did you see the first AD with your light painting in it?
JL ∇ I saw videos from the CES and in the background I saw my pictures on the wall. This was an amazing moment for me. I worked since 2007 very hard for this success.
LPP ∇ How long was it before the first contact that you saw your light paintings being used in ads?
JL ∇ We negotiated three month before I saw the Advertising results on the CES. The CES Las Vegas is the biggest international electronics exhibition.
LPP ∇ Where are the images being used?
JL ∇ It’s an international, world wide advertising campaign in internet, print, exhibitions, and wall advertisements.
LPP ∇ That is incredibly exciting! Congratulations your light painting work is mind blowing and I can’t wait to see whats next!
JL ∇ Thank you.
To see more of JanLeonardo’s incredible light painting work check out his LPP profile here and his website www.lightart-photography.de
chukos says
thank to JanLeo for his talent, and to Lenovo’s managers for their artistic feel 🙂